Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs (demand-side platforms) are getting new opportunities to compete fairly with ad networks for ad inventory. One of the DSPs that is performing very well in this new in-app header bidding era is Liftoff. Read on as

“We know what our lane is, who our people are, we do something other people don’t do, so we’ve managed to distinguish ourselves in a pretty big niche.”

What Happened Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant […]

The post Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV appeared first on IPG Media Lab.

Google has been around since 1998 and is used by billions of people every day. However, as technology evolves, the way people get answers to their questions is starting to change.

Voice-activated assistants have recently become popular, making it easy to complete day-to-day tasks, like getting directions to a new restaurant in town or finding a car dealership in your area.

With an increasing use of devices like Google Home, businesses need to adjust their way of marketing, specifically when it comes to Search Engine Results Pages (SERPs).

FullThrottle is the most advanced, mobile-first marketing platform designed for all your dealership’s needs. Within FullThrottle’s Web Suite lives the Shopper Suite and the Sales & Service Suite, the latter which we’ll be focusing on below. With this tool, your dealership will crush your sales goals with a new class of instant and ongoing equity mining—it’ll be the only tool you’ll need for supercharged sales.

In lieu of full time employment I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he or she can work! Ah, the hustle. […]

Gods of Advertising is on hiatus so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio Do you have a writing project […]

Does Your Small Business Need SEO? Trusted Los Angeles Advertising Agency If you own a small business, your marketing decisions can usually make or break your company’s future. You may be wondering if investing in Search Engine Optimization is worth the time and money. From the outset, it is a given that when SEO is […]

The post SEO & Your Small Business appeared first on Ad Leverage | Los Angeles Advertising Agency.

Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs (demand-side platforms) are getting new opportunities to compete fairly with ad networks for ad inventory. One of the DSPs that is performing very well in this new in-app header bidding era is Liftoff. Read on as

“We know what our lane is, who our people are, we do something other people don’t do, so we’ve managed to distinguish ourselves in a pretty big niche.”