Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs (demand-side platforms) are getting new opportunities to compete fairly with ad networks for ad inventory. One of the DSPs that is performing very well in this new in-app header bidding era is Liftoff. Read on as

“We know what our lane is, who our people are, we do something other people don’t do, so we’ve managed to distinguish ourselves in a pretty big niche.”

What Happened Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant […]

The post Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV appeared first on IPG Media Lab.

In lieu of full time employment I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he or she can work! Ah, the hustle. […]

Gods of Advertising is on hiatus so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio Do you have a writing project […]

Central District Health is requesting quotes for a marketing and advertising plan to increase awareness of CDH programs and services throughout the four counties we serve and to increase the agency’s clinic client base. Full RFQ details are available in the documents below. Deadline to respond is Friday, December 6th at 5:00 p.m. MST. Central …

Continue reading “Open RFQ – Central District Health Marketing & Advertising”

Does Your Small Business Need SEO? Trusted Los Angeles Advertising Agency If you own a small business, your marketing decisions can usually make or break your company’s future. You may be wondering if investing in Search Engine Optimization is worth the time and money. From the outset, it is a given that when SEO is […]

The post SEO & Your Small Business appeared first on Ad Leverage | Los Angeles Advertising Agency.

We’ll tell you why these are going to be the trends to watch in 2020: No-click Searches Custom Website Frameworks Voice Search The Internet of Things Expanding Use of Video Content Personalization Artificial Intelligence People love predicting the future, which is odd because almost no one ever gets it right. Still, if one were to… Read more »

The post Top 7 Marketing & Advertising Trends In 2020 appeared first on McFadden/Gavender.

Now that header bidding finally made its way into mobile in-app advertising, mobile DSPs (demand-side platforms) are getting new opportunities to compete fairly with ad networks for ad inventory. One of the DSPs that is performing very well in this new in-app header bidding era is Liftoff. Read on as

“We know what our lane is, who our people are, we do something other people don’t do, so we’ve managed to distinguish ourselves in a pretty big niche.”