New FreeWheel Research Finds That Partnerships and Interoperability Are Driving the Growth of Audience Targeted Campaigns

Audience targeted ad views grew 82%, fueled by an industry trend and movement toward interoperability, which, in turn, are driving the scale, sophistication, simplicity – and growth – of premium video. NEW YORK — FreeWheel, A Comcast Company, announced the release of its Q2 Video Marketplace Report (VMR). This quarterly publication analyzes the changing dynamics […]

The post New FreeWheel Research Finds That Partnerships and Interoperability Are Driving the Growth of Audience Targeted Campaigns appeared first on Ad Tech Daily.

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