Roku and Innovid Bring Sophisticated Measurement Tools to TV

New Reach and Frequency Solution Quantifies Incremental Reach Across Linear and OTT Inventory LOS GATOS, Calif. — Roku, Inc. (NASDAQ: ROKU) and Innovid announced a new analytics solution to measure and understand daily demographic reach and frequency on TV campaigns run across the Roku platform, and Linear TV. “Marketers understand that OTT can build incremental reach […]

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