There’s no doubt about it—the digital marketing industry has changed. Back in the days of America Online and the beginnings of social media, all you really needed was a good-looking website to succeed digitally. Today, things are a little different.
Sure, you still need a good site to attract visitors, but with every other business touting a responsive and beautifully designed website, you need a little something extra to gain that competitive edge. You need conversion rate optimization.