TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising NEW YORK — TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering […]

The post TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms appeared first on Ad Tech Daily.

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