Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies specializing in local media planning and buying expect media spend on advanced TV to increase more than on any other medium over the next 12 months. Automation and programmatic buying are also trending upwards. NEW YORK — FreeWheel, A Comcast Company (Nasdaq: CMCSA), announced the results from a survey of its Strata platform users […]

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