Direct Line launches Halloween campaign

Direct Line have launched a new campaign to coincide with Halloween targeting first-time insurance buyers. The seemingly ordinary story of an incident in a car has been turned into a short horror film, directed by Alice Lowe with Saatchi & Saatchi. With dramatic cinematography, music, and lighting the effect is a Halloween inspired insurance horror […]

The article Direct Line launches Halloween campaign appeared first on World Branding Forum.

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